The brand-to-market
platform

One brand.
Every channel.

Some of the brands Rivyl has worked on

We build the brand. Then we run it.

Most marketing tools assume you already have a brand. Most agencies hand one over as a PDF that nobody opens again. Hully builds it with your team in days, then keeps every piece of work on it: written in your voice, scored out of 100, published to your channels and measured every month.

Join the waiting list

From brand to market.
In five parts.

Studio · Days

Build the brand

Your brand, built with your team in days.

WorkshopThree to ten of your team answer on their own, then compare and vote.
StrategyPositioning, audiences and messaging. Five directions, narrowed to one.
IdentityYour name, voice and look, ready to use.

5 directions to choose from
Yours: every file

Brand Brain · 0–100

Keep it alive

Your brand becomes an AI your whole team can ask.

Named by youIt knows your products, prices and past campaigns.
Ask it anythingPaste a line and ask "would we say this?"
ScoredA score out of 100, the reasons and a better version.

A score on every piece
A name you choose

Create · Every channel

Make the marketing

Finished work in your voice, for every channel.

AdsMeta and Google ads, with variants to test.
Emails and pagesSequences, landing pages and lead magnets.
PostsA month of social posts, drafted and ready.

Nothing below your score
Ready to publish

Run · On autopilot

Run it, on brand

Hully publishes and tests. You stay in control.

PublishingPlans the month and posts to your channels.
AdsLaunches and tests your Meta and Google ads.
Your limitsYou approve spend and set a monthly cap.

Only on-brand work goes out
Arrives after launch

Brand Health · Monthly

Prove it's working

One report a month for the CEO and the board.

On brandYour score by channel and by person.
ResultsWhat moved and what to do next.
AI searchHow ChatGPT and Google describe you.

Drift by channel
Arrives after launch

The method is Dain's.

Dain founded Rivyl, the Sydney brand agency, and has run this workshop with companies around 2,000 times. Hully follows his process step by step, and every piece of work is scored against standards built from his.

400KInstagram followers

~2,000Workshops run

RivylAgency he founded

Asked before you join

Answered plainly.

What does it cost?

A one-off fee to build the brand, then a yearly subscription for the platform. Agency plans cover many client brands. People on the waiting list see the prices first.

Is it for agencies?

Yes. One workspace holds every client brand, and reports go out under your agency's name. We're also building a way for agencies to run the workshop with their own clients.

How long does the brand take?

Days rather than months. You can do the workshop in one go or spread it over a week, and you sign off each part as it's ready.

Does it publish without asking?

Only if you let it. You set the minimum brand score, you approve anything that spends money, and you set a monthly limit it can't go past.

Is a person checking the work?

Yes. Everything goes through a quality check, and on early projects a person reviews it too. If you want Dain himself in the room, there's a limited option for that.

Who owns the brand?

You do. The brand, the AI and every file are yours, and you can export everything whenever you like.

Which tools will it work with?

We're starting with Canva and Google Workspace, then the channels you publish to. More come later, as clients ask for them.

What still needs people?

Photo shoots, printing and packaging, and trademark advice from a lawyer. Hully doesn't do those.

One brand.Every channel.